The old joke is that lawyers became lawyers to avoid doing any math. But the truth is that numbers tell you a lot about the health of your practice. It’s not enough to judge profitability based on whether there’s any money left in the account at the end of the month (or year). Larry Port has run Rocket Matter like a business keeping careful track of the numbers that drive decisions since its beginnings. Larry will show you how to use numbers to judge profitable practice areas, set pricing for your services (hint: it’s not by guessing about your colleague’s hourly rate), and chart a course for the future of your law firm. This course has been approved by The Florida Bar Continuing Legal Education Department for 1 hour of General CLE credit. Course Number: 2412.