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PRI

The Florida Bar
Practice Resource Institute
Promoting Excellence in the Profession

1 (866) 730-2020
Email: [email protected]
651 E Jefferson Street
Tallahassee, Fl 32399
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Marketing

Frequently Asked Questions

  • What should i know about web video?
  • What kind of web videos work best to attract new clients?
  • What are the best niches for today’s lawyers to consider?
  • What are the best marketing strategies to attract new clients?
  • What are the best marketing strategies for current clients?

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Featured Marketing Courses

Video Preview

Starting a New Law Practice

Course Number: 2425
Course Name: Starting a New Law Practice
Course Date: Friday, July 01, 2016
Venue: Recorded
Sponsor: The Florida Bar Practice Resource Institute
Program Type: Special Service Program
Admin: Jonathon Israel
Fiscal Year: 2016-2017

Video Preview

Building the Small Firm Marketing Program

Small law firms and solo practitioners now comprise more than 62% of the profession.  The supply/demand equation for legal services has been shifting dramatically in recent years.  The purpose of this program is to help the lawyer market legal services effectively and ethically in a highly competitive legal marketplace.  This course will teach how to ...

Additional Courses

Marketing News

  • Foundations of Law Firm Branding
  • Mastering Local Search Marketing Is Critical to Your Firm’s Success
  • Make Sure Your Online Marketing Efforts Reflect Your Uniqueness
  • Best Practices of Successful Law Firm Websites
  • Getting Started with Email Marketing
  • 5 Key Marketing Metrics for Law Firms
  • Law Firms in the Social Age
  • Advertising? Use your firm’s full name
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Marketing Resources

Guidelines

  • Guidelines for Social Networking Sites
  • Guidelines for Video Sharing Sites
  • Guidelines for an Attorney’s Statement of Qualifications and Experience
  • Guidelines for a Law Firm’s Statement of Qualifications and Experience
  • Guidelines for a Lawyer Referral Service’s Statement of Qualifications and Experience
  • Bona Fide Offices

Checklists

  • Quick Reference Checklist – T.V. & and Radio
  • Quick Reference Checklist – Print Ads
  • Quick Reference Checklist – Direct Mail
  • Quick Reference Checklist – Electronic Mail
  • Quick Reference Checklist – Internet Banner Ads
  • Quick Reference Checklist – Websites

Additional Resources

  • Ethics and Advertising Submission Cover Sheets
  • Handbook On Lawyer Advertising And Solicitation

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Focus Areas

  • Technology
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  • Marketing
  • Management
  • New Practice

Hot Topics in Marketing

  • Social Media

Resources

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