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Featured Marketing Courses
Course Number: 2425
Course Name: Starting a New Law Practice
Course Date: Friday, July 01, 2016
Venue: Recorded
Sponsor: The Florida Bar Practice Resource Institute
Program Type: Special Service Program
Admin: Jonathon Israel
Fiscal Year: 2016-2017
Building the Small Firm Marketing Program
Small law firms and solo practitioners now comprise more than 62% of the profession. The supply/demand equation for legal services has been shifting dramatically in recent years. The purpose of this program is to help the lawyer market legal services effectively and ethically in a highly competitive legal marketplace. This course will teach how to ...
Additional Courses
Marketing News
- Foundations of Law Firm Branding
- Mastering Local Search Marketing Is Critical to Your Firm’s Success
- Make Sure Your Online Marketing Efforts Reflect Your Uniqueness
- Best Practices of Successful Law Firm Websites
- Getting Started with Email Marketing
- 5 Key Marketing Metrics for Law Firms
- Law Firms in the Social Age
- Advertising? Use your firm’s full name
Marketing Resources
Guidelines
- Guidelines for Social Networking Sites
- Guidelines for Video Sharing Sites
- Guidelines for an Attorney’s Statement of Qualifications and Experience
- Guidelines for a Law Firm’s Statement of Qualifications and Experience
- Guidelines for a Lawyer Referral Service’s Statement of Qualifications and Experience
- Bona Fide Offices
Checklists
- Quick Reference Checklist – T.V. & and Radio
- Quick Reference Checklist – Print Ads
- Quick Reference Checklist – Direct Mail
- Quick Reference Checklist – Electronic Mail
- Quick Reference Checklist – Internet Banner Ads
- Quick Reference Checklist – Websites